06 — Product Design

Atlas Run

Atlas asked for a running product that stops competing for attention. Most sessions happen before sunrise, one-handed.

The challenge

What stood in the way

Existing apps bury the two numbers that matter under charts nobody looks at mid-run.

The approach

We designed the running state first, then worked backwards to everything else. If a screen didn't serve the run, it was cut.

Design direction

Pure black for battery, one gold accent for the live metric, and type sized for peripheral reading.

Final outcome

A shipped product with a nine-screen core and a token set that scales to watch.

Core screens

+34%

Session completion

4.8

Store rating

Gallery

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