07 — Packaging
Maison Noir
- Client
- Maison Noir Parfums
- Year
- 2024
- Discipline
- Packaging
- Services
- PackagingStructureArt Direction
Maison Noir builds fragrances around a single note. The packaging follows the same rule: one idea, executed exactly.
The challenge
What stood in the way
Luxury fragrance packaging is crowded with foil, filigree, and weight for its own sake.
The approach
How the work was made
We designed the bottle collar as the only decorative moment and let the rigid box carry nothing but a debossed rectangle.
Design direction
The language we committed to
Soft-touch black, a machined gold collar, and geometry aligned to a single 8mm module across every size.
Final outcome
Where it landed
A three-size range with shared tooling and a refill programme.
3
Sizes, one tool
+27%
Shelf conversion
8mm
Governing module
Gallery
Next project
Field Notes Quarterly
