08 — Campaign
Field Notes Quarterly
- Client
- Field Notes
- Year
- 2024
- Discipline
- Art Direction
- Services
- Art DirectionCampaignPrint
A quarterly publication needed presence in three cities with a budget for paper and nothing else.
The challenge
What stood in the way
No photography, no media spend, no headline longer than four words.
The approach
How the work was made
We built a poster grammar of gold geometric forms that read as one continuous sentence when pasted in sequence.
Design direction
The language we committed to
Three shapes, one gold, black stock, and a strict rule that no poster works alone.
Final outcome
Where it landed
Nine posters in rotation across three cities, plus a collected print edition.
9
Posters
3
Cities
+52%
Subscriptions
Gallery
Next project
Orbit System
