04 — Digital Experience
North Meridian
- Client
- North Meridian Capital
- Year
- 2026
- Discipline
- Digital
- Services
- Digital DesignDesign SystemMotion
North Meridian speaks to very few people, very carefully. The site needed to feel like a room, not a brochure.
The challenge
What stood in the way
Everything in the category looks identical: stock skylines, blue gradients, and language nobody reads.
The approach
How the work was made
We removed imagery almost entirely and used pace instead — long scroll intervals, slow reveals, and one figure per screen.
Design direction
The language we committed to
Near-black canvas, hairline rules, gold used only for numerals, and motion measured in seconds rather than milliseconds.
Final outcome
Where it landed
A twelve-screen experience and a documented design system the in-house team extends.
+61%
Time on page
12
Core screens
AA
Contrast standard
Gallery
Next project
Sable House
