05 — Identity & Signage
Sable House
- Client
- Sable House
- Year
- 2024
- Discipline
- Branding
- Services
- IdentitySignageEnvironmental
Sable House occupies a building with more history than the brand. The identity had to defer to the architecture and still be unmistakable.
The challenge
What stood in the way
The client wanted a mark that would age. Anything trend-adjacent would look wrong within two winters.
The approach
How the work was made
We drew the monogram at architectural scale first and only then reduced it, so the proportions were governed by the wall it lives on.
Design direction
The language we committed to
Brushed brass on board-formed concrete, one weight of grotesque, and a wayfinding system with no icons at all.
Final outcome
Where it landed
A full environmental programme across four floors, plus member print and a small digital surface.
4
Floors signed
1
Typeface used
0
Icons drawn
Gallery
Next project
Atlas Run
