01 — Brand Identity
Wabi House
- Client
- Wabi House Interiors
- Year
- 2026
- Discipline
- Branding
- Services
- Brand StrategyIdentityPrint & Stationery
Wabi House designs interiors for people who dislike being sold to. The identity had to feel found rather than made — restrained, tactile, and confident enough to say almost nothing.
The challenge
What stood in the way
The studio had grown through word of mouth and had no consistent voice. Everything they produced looked like a different company, and their work photographed better than their brand.
The approach
How the work was made
We began with materials, not logos. Paper weight, foil temperature, and the interval between a mark and its edge became the actual brand decisions. The wordmark came last.
Design direction
The language we committed to
A single blind-embossed monogram, warm gold foil used once per surface, and a typographic system built on generous leading. Nothing shouts; everything holds.
Final outcome
Where it landed
A complete identity spanning stationery, signage, catalogues, and site. Every application uses one gesture, repeated at different scales.
3.4×
Inbound enquiries
18
Applications shipped
6 wks
Studio to launch
Gallery
Next project
Kioke Ferments
